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So You Think You Can Be a Social Entrepreneur? Reality TV Meets the Impact Economy

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There is a lot to unpack in this article, but I found this comment and approach to be noteworthy:

“You’re talking about selling ideas to get people to do things, [w]hether it’s buying a product or getting addicted to a show or movie, it’s about an intrinsic motivation, a desire to want to be a part of something. And not being lectured into feeling guilty about not doing something.”